What is Safa? Who is Safa?

Safa means clarity, purity, fairness, fineness.

Safa is an employee-centric company, focused on improving employees lives by giving employers insights into what employees truly care about.  Safa works directly with HR managers, CFOs, employee benefit brokers and others who are focused on improving the lives of employees. We believe that it is good for business to be good to employees.  Safa is focused on making employee happiness and corporate profit synonymous.

Formed in March of 2018, our team includes passionate, talented, and experienced individuals with decades of experience in human resources, statistics, technology, and business.  Safa’s team has extensive experience in multiple industries, including those that handle the most sensitive types of data such as fraud detection, anti-money laundering, financial services, human capital, and healthcare to name a few.  Safa’s team have had the pleasure of working with some of the largest companies in North America in their respective fields.

Founded initially by Jason Trask, an entrepreneur with 30 years experience building successful businesses, the founding team is a collection of individuals with between ten to thirty years experience in their respective fields.  These fields include but are not limited to industrial organizational psychology; human resources; diversity; inclusion and equity; employee engagement; recruitment; employee relations; insurance benefits; computer networking, systems development, IT security, data architecture; database administration; information management, software engineering; and web development.

Safa was founded on the core principle of improving people’s lives.  We work with stakeholders including those in the employee benefits industry, HR consultants, HR managers and others. We believe that better utilization of data will help employers and their advisors create a better work environment.